However, on a page updated in April 2020, they say: In 2012, a Baidu engineer stated in their webmaster community that “Meta keywords have long been in the garbage heap of history, and we will ignore them directly.” It’s unknown whether that’s still the case, but it’s definitely not a ranking factor.
However, in 2011, Bing hinted that it could be used as a spam signal to help identify low-quality pages. The meta keyword tag is dead in terms of SEO value for We exclude it and ignore it. In 2014, Bing stated in a blog post that the meta keywords tag is “dead in terms of SEO value.” This was effectively confirmed in 2020 when Bing’s Head of Evangelism tweeted the same thing. If you’re curious about other search engines, it looks like none of the major ones use meta keywords: Bing This is the consensus among most of us who have done SEO in Russian 🙂 - orun bhuiyan May 29, 2020 “Officially” they say they still do, but I think this is a very low weight factor, even for яндекс. But as that page has only been live since late-2018, the information is likely still accurate.Įven so, as one person mentioned on Twitter, it’s probably a low-weight factor. Their official documentation states that meta keywords “Can be used when determining the page’s relevance to search queries.”ĭoes this mean that meta keywords are a proven ranking factor in Yandex search? No.
Yandex is the Internet’s largest Russian search engine, with a market share roughly equal to that of Google’s in Russia.
However, it’s important to remember that there’s more to SEO than Google, so there are a couple of reasons why you might still want to use the keywords meta tag. We know this because Matt Cutts, Google’s former Head of the Webspam Team, released a video in 2009 where he said: we don’t use the keywords meta tag in our search rankingįast-forward to 2020, and according to a recent Twitter poll by Bill Slawski, most SEO professionals no longer use the meta keywords tag.ĭo you still use meta keywords tags on pages you optimize?- Bill Slawski ⚓ May 29, 2020 Google hasn’t used the meta keywords tag to help rank web pages for at least a decade.
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